Sports media is a beast that mus be constantly fed with news, views and comment, and nowhere is that more true in America, where seasons bleed into one another in a never-ending carousel of coverage.
The quality of the coverage (on both sides of the pond) is often dependent on access to the athletes themselves, and on them being willing to tell their stories. European sports are becoming more and more restrictive with this access in the belief that "less is more", while in the States you can wander into a locker room and talk to any of the multimillionaires you find there.
Jay King is the beat writer about the Boston Celtics for The Athletic, and he told me about his day-to-day work, what it's like dealing with these millionaires every day and how building relationships is at the heart of his job.
Tales From The Locker Room With The Athletic's Jay King