When it comes to media, marketing and journalism, Media HQ CEO Jack Murray has done and seen it all.
A former political advisor and government spokesperson, he has been in the room as some of the biggest Irish political scandals of the last two decades have gone down. Many senior politicians have wisely acted on his advice, and many more have lived to regret not doing so.
His Media HQ business is now the leading publisher of media intelligence in Ireland and the biggest organiser of media training events, and he offers PR and media training for all manner of companies, brands and NGOs at all levels.
(He's also the best writer of press releases that I know, but that's beside the point).
I spoke to Jack about crisis communication and asked him who do politicians turn to when it all goes wrong, what "The Golden Hour" means in PR terms, and is honesty always - or ever - the best policy when you're fighting for your political life?
Owning It - Crisis Communication With Jack Murray